Michael Hyatt, president and CEO of Thomas Nelson Publishers, has a great post on his blog - valuable info. for anyone running a website or blog.  You can actually grade your website based on criteria within your pages and see your traffic ranking against all the websites in the world - same thing for your blog. 

His post is fabulous, so I won't go into all the details here.  But, if you have a website or blog, you'll want to check this out. 

Four Surprising Conclusions About Author Websites

I graded my website, and while my traffic rank is in the top 14.69% of all websites in the world, my overall grade is a 35 out of 100!  This tells me that I have lots of work to do to fully optimize my site.  Did you know that you can have too many meta words and too many pictures on a website, which will drag your ranking down?  And, registering your website for longer than one year will enhance your ranking.  

By utilizing the service Mike mentions, you get a free detailed report on how to get the most out of your website and blog.